As a startup employee, your stock options or shares can be a meaningful part of your compensation and financial future. But accessing that value isn’t simple. Many employees face questions like:

  • Should I exercise my options, and how do I pay for it?
  • Should I sell shares while the company is still private or wait for an IPO?
  • What is allowed under my company’s policies?

With average exercise costs around $140K based on Equitybee data and companies staying private longer, it’s no surprise that over 55 percent of employees walk away from their equity according to Carta, while others look to cash out early.

There’s no single best choice. The right path depends on your goals, your equity details, and your employment status. This guide compares both options side by side.

Why This Matters Right Now

Private company liquidity is unpredictable. Windows open and close, valuations shift, and company policies can change without warning. Making the wrong move at the wrong time can mean losing equity value, missing tax advantages, or giving up long-term upside.

This edition gives you a clear, employee-first breakdown of the two main ways to access value from your equity:
using Equitybee to exercise or selling shares on the secondary market.

Path 1: Equitybee - Exercise Without Paying Out of Pocket

Exercising options turns them into real shares, but the upfront cost can be overwhelming. Equitybee helps you exercise without draining savings.

How it works
  • - Investors fund your full exercise cost, including estimated taxes
  • - You keep ownership of your shares
  • - You repay investors only if a future liquidity event occurs
  • - If the terms are right, you can also receive additional cash upfront

What employees like
  • - No personal capital needed
  • - You stay invested in your company’s long-term upside
  • - Potential tax advantages by starting the long-term capital gains clock
  • - A funding process with quick turnaround, usually 7 to 14 days
  • - Helpful for anyone approaching their post-termination exercise deadline

What to consider
  • - You share a portion of future gains with investors
  • - If the company never exits, but you owe nothing

Best for

Employees who want to keep their equity and believe in the company’s future, but don’t want to take on the financial burden of exercising.

Path 2: Secondary Market - Cash Today, No Future Upside

Secondary platforms like Forge and EquityZen allow employees to sell exercised shares to accredited buyers. But unlike exercising, secondary sales depend heavily on whether your company permits transfers at all.

How it works
  • - You must have already exercised your options
  • - A buyer agrees to purchase your shares
  • - The sale requires company approval, often including consent from the board
  • - If approved, the transfer is completed and you receive cash upfront

What employees like
  • - Immediate liquidity
  • - No repayment or future obligations
  • - A way to de-risk personal finances or diversify

What to consider
  • - Company and board approval can be slow, restrictive, or denied
  • - Many companies enforce right of first refusal, transfer blocks, or long review cycles
  • - Fees and legal steps can add complexity
  • - You give up all future upside if the company exits later at a higher value

Best for

Employees at companies that allow secondary sales and are willing to approve them, who want certainty and cash today.

So What’s the Right Path for You?

This isn’t really an either-or decision. Equitybee and secondary markets serve different needs, at different moments, for different employees. Think of it this way:

- Equitybee is designed for people who want to keep their equity, but can't or don't want to cover the exercise cost themselves.

  • - Secondary sales are designed for people who need liquidity now, and are ready to part with some or all of their shares.

Both are valid. Both are useful. And both can be smart moves depending on your financial goals, employment status, risk tolerance, and how you feel about your company’s future.

The key is understanding which path matches where you are right now.

Want a deeper comparison?

If you want to see a full side-by-side breakdown of Equitybee, Forge and EquityZen,

you can view the full comparison table here: View Table

Need help understanding which option fits your situation?

We’re here to help you make the smartest move for your equity and your financial future.
See how Equitybee can help you fund your exercise →

🎥 Want to learn more about stock options? Watch our Stock Options Unlock video guide → Watch on Instagram

👀 Coming Next Month

Equitybee Venture Market Funds: What it is, how it works, and how it helps more startup employees from more companies own the equity they’ve earned.